Thursday, May 10, 2012
Long Time, No See (Let's Talk About Badge Logos)
It seems to me that I have been very negligent about my blog writing since last fall. Why is that? It is mostly a combination of freelancing fulltime, being the mother of an 18 month old daughter and trying to sometimes shower and cook food. It also has been a beautiful spring here in Minneapolis so I have been spending a lot of time outside, running to and fro. One definite design trend that I have been following is the badge logo style. I am just as guilty as other designers who use them. I have done several designs lately that use a shape and grouping of text and image to create a bold, dynamic approach. This style is trendy but by no means old. Many logos that are still around today were originally designed with a badge shape. Like the IBM or Pepsi logo and of course a logo we all see around us constantly was originally designed and still maintains the badge style.