Monday, June 18, 2012
One of the more common questions I get asked as a graphic design teacher is when to use an illustration or a photograph in a layout. This is a very broad question and one that is more complicated than you would think. Each has its benefits and drawbacks and it is up to you as a designer to decide which direction to know. Many things in a project will dictate. You might decide based on the budget, previously established brand standards, the wish of the client or the timing available. PHOTOGRAPHS Photographs have the amazing ability to be very diverse and also convey a feeling and emotion in a very short period of time. It can also get to your brand, demographic and location very quickly. They can also be shown in black and white, color and be altered to convey a specific graphic style that corresponds to current trends. Photographs are also very comfortable for most people and they do not require a lot of explanation and appeal to a wide range of people. In the world of digital photographs, they also can be obtained very quickly. The greatest treat as a designer is when you can use both in a wonderful mash up to create something that uses the best of both worlds. In either case, both photography and illustrations have wonderful options. The timing, budget and resources of your project will usually lead you easily to one or the other.