Monday, August 29, 2011
Branding Beyond the Business Card
While researching new designs, I love to see examples of branding used on materials besides the business card and letterhead. Especially when it can be used on packaging, on a large scale or in interior spaces, the identity can really come to life. The branding can incorporate more illustration, typography and overlapping of information.
I also studied architecture at one point and so am very interested in logos and branding being used to enhance an exterior or interior space. From corporate office to trendy restaurant, the vibrant use of a company's brand can make the character unique and reach more people. It is the challenge and great joy of the designer to understand the needs and audience of a brand outside of just the logo. Here are some collected examples that I have found of identity developed outside of the usual print materials.